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Here's some interesting info from Allpar.
Posted on March 6th, 2012 • by David Zatz

Chrysler wanted to use the Duster name for the new Dodge Dart, but couldn’t — because, during the time in which it was unused, Renault snagged it.



While Chrysler applied for a U.S. trademark (see status) for the Duster name, according to “Mr. Source,” Chrysler did not get international rights, which might have been disputed by Renault/Nissan. The label is now being applied by Renault to an SUV in South America and Europe. (Allpar had been among those predicting a Dodge Duster.) Chrysler’s application was published for opposition today in the United States; the application had been filed on October 21, 2011.



While the “Dodge Duster” name’s alliteration would have rolled easily off the tongue, the remaining Plymouth loving holdouts would not have appreciated it. The upcoming SRT Barracuda will likewise present a challenge, if it’s also sold as a Dodge or Chrysler.


The Plymouth Duster was a runaway hit when first launched in 1970; with the optional 340 cubic inch V8, the car was a match for many larger, heavier, more expensive cars, but still had a large interior and trunk. Chrysler sold over 200,000 Dusters per year from 1972 to 1974. The Duster name was later transferred to a sporty version of the Plymouth Horizon, and was then used as a trim level of the Plymouth Sundance.


Article can be found here.
 

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I would settle for the moniker "Plymouth Duster". As long as the new one lived up to it's name.
 

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thats too bad, hope we can get the name back

as for the SRT Barracuda, i dont think anyone will balk at it not being a Plymouth. with SRT being its own brand now it will be in a lineup with the new SRT Viper!!
 

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actually really cool info. thanks for that. Never knew that. I remember my parents had a duster before someone spun out of control on the interstate and totaled the bloody piss out of it... now worries. my parents weren't in the car as they actually stopped to help an really old lady on the side of the road. but again. awesome topic!
 
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